Start Licensing’s Ian Downes finds licensing being used in new ways at Toy Fair.
Deals in place with Ready Brek, Whitbread & Premier Inn, with more being eyed up.
Roster of new licensees and established partners is part of build up to key tournament.
Start Licensing’s Ian Downes heads to Birmingham and Autumn Fair this week.
Start Licensing’s Ian Downes takes a trip down the Toy Fair aisles this week.
Paul Lamond’s Mark Jones talks Game of Thrones, social media activity and the political climate.
Including Science Museum and The Monster Factory unveiling new space-themed stationery line.
Including Brand Licensing Europe revealing its packed programme for retailers.
Paul Lamond’s Richard Wells on mergers, Oi and classic licence success.