Start Licensing’s Ian Downes finds licensing being used in new ways at Toy Fair.
Including Brand Licensing Europe revealing its packed programme for retailers.
Paul Lamond’s Richard Wells on mergers, Oi and classic licence success.
Deals in place with Ready Brek, Whitbread & Premier Inn, with more being eyed up.
Start Licensing’s Ian Downes heads to Birmingham and Autumn Fair this week.
Start Licensing’s Ian Downes takes a trip down the Toy Fair aisles this week.
Including childrenswear label Monnalisa creating a Tom & Jerry inspired range.
Company will manage consumer products drive in-house for classic book brand.
Richard Wells will become md of merged UK business from April 1, 2019.