Deal adds preschool powerhouse Peppa Pig to portfolio, plus PJ Masks, Ricky Zoom and additio
eOne’s evp of global licensing Andrew Carley on BLE, Peppa at 15 and more.
Amscan, Danilo and IG Design Group set to deliver further growth for categories.
16 licensed products were purchased every second of the year in the UK in 2017.
eOne talks charity and promotional tie-ups and celeb endorsement.
Interactive range receives official endorsement from Fundamentally Children.
Start Licensing’s Ian Downes discovers a raft of greeting card innovation at PG Live.
Hachette Children’s Group’s licensing director Katie Price chats about its bumper year.
Start Licensing’s Ian Downes on why you can’t stand still in licensing.