Interactive trail will bring preschool hit to centres in international markets in 2020.
65-date ‘Be A Hero’ Tour kicks off schedule of experiential activity to boost brand’s visibil
Including Samsonite unveiling its new Frozen 2 line ahead of hotly tipped movie’s release.
eOne’s evp of global licensing Andrew Carley on BLE, Peppa at 15 and more.
16 licensed products were purchased every second of the year in the UK in 2017.
Major event in the calendar takes place on Tuesday November 5 at The Grosvenor Ho
eOne talks charity and promotional tie-ups and celeb endorsement.
Start Licensing’s Ian Downes discovers a raft of greeting card innovation at PG Live.
Hachette Children’s Group’s licensing director Katie Price chats about its bumper year.