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Pokémon debuts new brand expression for babies and kids, monpoké

The Pokémon Company International has launched monpoké – an expression from the Pokémon brand featuring curated, Pokémon-branded baby and toddler offerings – for the first time outside of Asia.

Previously exclusive to Asia, the monpoké expression has expanded its footprint to reach the littlest Pokémon Trainers with engaging content, licensed merchandise and books highlighting fan favourite Pokémon like Pikachu, Dedenne, Smeargle and more.

“Pokémon is an iconic cross-generational brand beloved by Trainers worldwide, with many having grown up with the brand and now sharing their fandom with their own children,” commented Heather Dalgleish, senior director of publishing at The Pokémon Company International. “With the expansion of the popular monpoké expression into more markets, parents around the world will have another playful and adorable way to introduce the Pokémon world to their little ones.

“monpoké reflects The Pokémon Company International’s latest efforts to deliver innovative products and experiences that appeal to our diverse fanbase, and we can’t wait to welcome a new generation of young Trainers to the growing Pokémon community.”

A series of videos starring Pokémon as puppets, called Fun Times on monpoké Island, is available on the official Pokémon YouTube channel.

In addition, a ready to wear collection for newborns, babies and children, plus a skincare line, have been created in collaboration with French luxury childrenswear label, Bonpoint.

The capsule collection comprises eight pieces for Trainers between one month and 14 years old, and includes a pyjama set, sweater, denim jacket, denim cap and tote bag among other items. In addition, the skincare range consists of four special edition products featuring an artfully stylised Pikachu. The Bonpoint skincare range is made in France and suitable for sensitive skin of all ages.

Young Trainers can also explore the Pokémon world with a range of monpoké titles from Scholastic. The range of picture books and board books star Pokémon including Pikachu, Eevee, Piplup and Dedenne among others.

Additional monpoké experiences and are offerings are also being planned for future release.

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