‘A music brand is a more emotional experience than most other properties’.
‘Summer of Love’ inspired line promoted with a series of festival themed videos.
Limited edition collection continues brand’s anniversary celebrations.
Tie-up with Liam Gallagher’s clothing brand part of 45th anniversary celebrations.
Including Black Friday and Cyber Monday to notch up £5bn in sales between them.
Fashion & lifestyle brand worked with late star’s estate on new capsule collection.