Hasbro has highlighted its licensing line-up of new fashion partnerships across brands including My Little Pony, Peppa Pig, Transformers, Dungeons & Dragons and more.
With the theme of BLE 2022 being fashion, the company is planning to showcase some of the biggest fashion licensing deals for the brands in key EURASIA markets.
“Now, more than ever, are we committed to investing in our partners to create breakthrough moments during key pop culture entertainment and product periods across our diverse brand portfolio,” commented Marianne James, vp Hasbro Licensed Consumer Products EMEA & Asia. “As we look to the future we’re thrilled to announce new partnerships and new apparel, footwear, accessories and more that fans will delight fans across the globe.”
The coming months and into 2023 will be an exciting time for fashion when it comes to Hasbro brands. From innovative new products to meaningful fashion timed to big pop culture moments, Hasbro plans to continue raising the bar and expand brand blueprint longevity.
“The last few years have taught us to be resilient, adapt and leverage new opportunities as we continue to stay relevant and create amazing moments to make consumers happy, especially through fashion,” said Gabrielle Sims, head of UK retail at Hasbro. “Our fashion business is in great shape as we continue to grow and expand. Our laser focused strategy, insights, partners and vision will absolutely set us apart as we enter a really exciting phase across our brand blueprint.”
EMEA fashion partnerships including Cribstar launching its second collection of Peppa Pig ribbed sets this month; Fabric Flavours joining Hasbro as a strategic apparel partner to elevate brands such as My Little Pony, Peppa Pig and Transformers into premium UK department stores including John Lewis and Selfridges; Irregular Choice launching a Transformers range in June 2023 and My Little Pony range in celebration of the 40th anniversary in summer 2024; MORI collaborating with Peppa Pig on a babywear range in the UK, launching in 2023, with a curated collection consisting of baby grows, nightwear, towels and hats; while Pretty Green will launch a Subbuteo UK fashion collection for November 2022 with participation of high-end online retailers supporting.
In addition, Skinnydip will drop a six-piece My Little Pony collection at the end of this year in the UK. The collection will consist of a phone case, make up bag and wash bag with retro artwork in celebration of the brand’s 40th anniversary.
Asia fashion partnerships, meanwhile, include an adidas x Transformers collaboration in China which uses lights on sports shoes for the first time, while Casio and Transformers launched three new watches featuring Optimus Prime, Bumblebee and Megatron in the first half of 2022.