Anniversary to be marked across “all consumer touch points” says Susan Bolsover.
Sculpture trail and festive workshops taking place at popular Christmas market.
New Christmas activation will focus on sequel The Snowman and The Snowdog.
Auction of artwork raised funds for Chestnut Tree House children’s hospice.
Adam Hargreaves, Quentin Blake among those drawing character in their style.
Fans of the brand are being asked to share their memories for photo mosaic.
Retail partnerships and family events to mark milestone for classic brand.
Penguin Ventures will now manage all licensing, CP and live events for the brand.
Christmas 2016 campaign sees brand collaborate with Penguin Ventures.