Winter charity campaign will raise vital funds for children’s hospices in the UK.
Snowman Enterprises is beginning its winter charity campaign – which this year is backed by Peter Andre and will aim to raise vital funds for children’s hospices in the UK.
Inspired by the rainbows displayed in support of key workers earlier this year, families and independent retailers are encouraged to create a scene from Raymond Briggs’ picture book, The Snowman in their windows, to share a little magic with their community this winter.
Peter Andre and his family will be creating their own window display at home to encourage the nation to join the campaign.
Snowman Enterprises has pledged £1 to children’s hospice charities Together For Short Lives and Chestnut Tree House (of which Raymond Briggs is a patron) for every Snowman window scene shared on social media.
Every Wednesday for six weeks, a new line art illustration from The Snowman will be made available online and shared on The Snowman social media channels.
These can be printed off and coloured in, or used to inspire Snowman artwork, and added to window scenes.
A bumper Snowman prize bundle will be awarded to one lucky winner of a Winter Window scene shared on Facebook or Instagram. A dedicated influencer campaign launched last week to drive awareness and reach of The Snowman Winter Windows across Instagram.
“Who better than Raymond Briggs’ beloved Snowman to bring families and communities together this winter to create some festive cheer” said Peter. “Not only will The Snowman window scenes sprinkle some much needed magic across the UK, they will raise vital funds for children’s hospices. So you can have fun creating and sharing your Snowman window and know that you’ve made a difference in doing so.
“Christmas just isn’t Christmas without The Snowman, and this year Christmas most definitely has come early.”
Raymond Briggs CBE, author of The Snowman, added: “After a very challenging year, I couldn’t be happier to think that my Snowman is helping to raise the nation’s spirits but more importantly, is raising funds for children’s hospices around the UK.
“I know how vital these services are and the huge difference they make to the lives of young people and their families. It would be wonderful to see The Snowman popping up in windows around the UK this winter.”