With the 2020 sports calendar effectively ripped up, what does this mean for sports licensi
Source finds out how the Team GB brand licensing programmes are preparing for a fi
We chat to Team GB’s Paul Ellis about the ambitious licensing and retail plans.
With less than two years to go, a flurry of new licensee partners are
Brands & Retail UK has confirmed a special Team GB keynote with Olympic gold medall
We talk to licensing & retail manager Samuel Day about the brand’s licensing push.
First raft of names from across lifestyle, heritage, sports, character and gaming are confirmed
The look that the athletes wear for the Opening and Closing Ceremonies will also ret
British Olympic gold medallists, Tom Daley and Charlotte Worthington have outlined how brands can