British Olympic Association, British Paralympic Association and UK Sport welcome news of Tokyo 2020 postponement.
Source finds out how the Team GB brand licensing programmes are preparing for a fi
We chat to Team GB’s Paul Ellis about the ambitious licensing and retail plans.
We talk to licensing & retail manager Samuel Day about the brand’s licensing push.
Company secures rights to the official children’s Team GB publishing in 2020.
Key partners line up across apparel, publishing, homewares, gifts and health and beauty.
Ben Sherman joins Haven, Dreams and Persimmon Homes in line-up.
Retailer will now support Team GB through a third Olympic cycle until 2025.
New initiative will feature characters and his friends in their own Team GB kit.