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Team GB gaining momentum in licensing as Paris 2024 Olympic Games nears

With less than four months to go until the Paris 2024 Olympic Games, Team GB is gaining momentum with a raft of new licensees joining its retail and ecommerce programme.

Supported by The Point.1888, Team GB’s retail-first brand extension agent, the programme will deliver a range of products that aim to capture the spirit and energy of Team GB and help increase the brand’s presence in different categories and retail channels.

New licensees include Mappin & Webb (luxury jewellery); The Royal Mint (collectables); VOW Nutrition (nutrition products and water bottles); Brompton Bicycle (fold up bikes); Hy-Pro Sports (sports equipment); Micro-Scooter (scooter specialist); Aurora World (plush and gifts); Brecrest Sports (baby apparel); Fashion UK (apparel and accessories); MBI (high end collectors’ toys); OddBalls (underwear); BB Designs (stationery and gift); Gibson Games (games and puzzles); Hachette Children’s Group (search and find book); and You Are the Star (personalised children’s publishing specialist).

Team GB’s retail and licensing programme is designed to generate income to support athletes in the lead up to and during the Games, as well as to excite and inspire the nation to get behind them.

“We’re delighted with this range of new licensees, which bring together a fantastic variety of products at retail that are sure to appeal to fans of all ages,” commented Sadie Wright, brand and product development manager at The Point.1888. “We are sure our retail activations and product roll out will bring a summer of sport and excitement to customers.”

Team GB licensing and retail lead, Amber Jeffries Keel, added: “Team GB has a long-standing history in licensing, but we’re always impressed with the fresh ideas and opportunities that The Point.1888 brings to the table. Their approach helps us expand our presence and work with new licensees to delight our fans. We can’t wait to see these exciting new products as the nation rallies together to support our team.”

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