We take a look at the trend of ‘partnerships with purpose’ in the UK licens
We chat to the British Museum’s licensing agent about its ambitious plans.
How growth in China and the US is further strengthening the museum’s programme.
Ian Downes is impressed by some examples of licensee flexibility this week.
British Museum’s Craig Bendle explains why authenticity matters.
JELC’s Janet Woodward tells all about The National Gallery’s trip to Guangzhou.
Museum hails success of retail promotion with Alice in Wonderland-inspired gifts.
Museum will build on success of specialist brand agency TSBA over past three years.
New commercial partnership secured with Alfilo Brands and Tmall.