This ad will be closed automatically in X seconds.

British Museum celebrates Sainsbury’s success

Museum hails success of retail promotion with Alice in Wonderland-inspired gift selection.

The British Museum has hailed the success of its first promotion of licensed items in a major supermarket chain.

The British Museum Alice’s Adventures in Wonderland Christmas gift promotion – alongside licensing partner BB Designs – appeared in Sainsbury’s for 12 weeks from October to December 2018.

The range included pen with 3D topper, tea cup purse, fob charm with phone charger, planter, trinket dish, keyring and bookmark set, mug, A5 notebook, paperweight, stationery set, drinks flask and hanging wall art.

The range is illustrated with classic images taken from the British Museum’s collection of proof illustrations to Lewis Carroll’s Alice’s Adventures in Wonderland – wood-engraving prints of works by the book’s illustrator Sir John Tenniel.

The Alice’s Adventures in Wonderland gift range saw strong sales in Sainsbury’s across up to 227 locations.

Indeed, the Alice’s Adventures in Wonderland range has been so successful that it has inspired the development of another range, which will be made available later this year.

The new range will be based on works – housed in the British Museum – by the Japanese artist Katsushika Hokusai, whose print The Great Wave is one of the most iconic images in history.

“For our very first promotion in a major supermarket, and one that took place in the run-up to Christmas, a gift selection was the ideal offering – and Alice in Wonderland was the perfect theme,” said Craig Bendle, manager of merchandise licensing at the British Museum. “We’re delighted with the result and grateful to BB Designs for designing these  items and helping us to bring them to one of the UK’s leading retail names.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
NetflixRD500x500
 
The takeover of The Roald Dahl Story Company means it will now become a division of the streaming giant with plans to create a 'unique universe'....
Disney+Day500x500
 
“The inaugural Disney+ Day will be a grand-scale celebration of our subscribers across the entire company."...
Quizwinners19500x500
 
The quiz will take place on Thursday 14 October in the Thomas Lord Suite at Lord’s cricket ground....
JBadvent500x500
 
A new 12 Days of James Bond advent calendar is launching on the 007store.com, which is managed by Event Merchandising....
AquaRock500x500
 
The company has partnered with ethical fashion brand, Aqua & Rock on a new collaboration which is aiming to champion sustainability in fashion....
Balenciaga500x500
 
The new Balenciaga Fit Set has been inspired by authentic archival looks from the luxury fashion house....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.