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Walker Books marks Guess How Much I Love You milestone

Walker Books and Candlewick Press are celebrating 30 years of Guess How Much I Love You with a bumper global marketing campaign.

Since its publication, the book has sold over 55m copies in 57 languages across all formats worldwide. Marking the milestone, a year-long marketing campaign will launch in autumn 2024 which will include a gold foil anniversary logo, consumer and trade advertising, a social media influencer campaign, deluxe event assets and signage provided to key retail partners, bespoke partnerships and new anniversary year publishing.

Two new editions launching this autumn will set the stage for the celebration – Guess How Much I Love You: Deluxe Book and Toy Gift Set, plus a board book edition of Will You Be My Friend?

The licensing programme also continues to grow with partners including Aquarelle Publishing, Stickerscape, Rainbow, Carousel, Jainco and Dennicci launching new products. An exclusive line of ceramics and giftware has also launched with German bookseller Thalia (pictured), alongside a host of other new deals across Germany and in the US.

In addition, a permanent GHMILY attraction has also launched in Lisburn in Northern Ireland.

“We are so excited to be heading into our 30th anniversary of the publishing of Guess How Much I Love You with such strong partners, each celebrating the joy and warmth of this classic story,” said Mary McCagg, Walker Book Group’s director of licensing in North America.

Candlewick Press is exhibiting from booth N258 at this week’s Licensing Expo (13-15 June).

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