Brands launch two new crisp flavours supported by on-pack promotion.
Start Licensing’s Ian Downes switches his ‘looking out’ focus to following more companies via soc
Start Licensing’s Ian Downes discovers how Waterstones is using licences this Christmas.
Start Licensing’s Ian Downes looks at a FMCG brand that keeps things interesting.
Pink Key’s Richard Pink on getting it right, and getting it wrong.