Transport for London has confirmed a multi-year deal with IMG to expand its brand engagement and licensing programme both within the UK and across the world.
The new multi-year agreement will see IMG manage and build on TfL’s existing licensing programme, which has seen major collaborations with brands in recent years such as Arsenal, Kurt Geiger and Uniqlo.
The new partnership follows on from TfL’s successful seven years working with TSBA Group.
The two companies will look to extend TfL’s internationally recognised brand across new markets, with a special focus on engaging children and supporting wellness and active travel products. These will include apparel and accessories, home, gift and stationery, publishing, food and beverage, toy and games and experiential experiences.
“We are delighted to be partnering with IMG to grow our brand licensing work,” commented Ellen Sankey, brand licensing manager at TfL. “Every penny made by TfL is reinvested back into the transport network, and working with such a recognised leader in this field will help us reach new markets and engage with new audiences, such as licensed products for children. We are so excited to see where we can take the brand.”
Tim Smith, svp of licensing at IMG, continued: “In addition to being a world-leading transport system, Transport for London has also become a hallmark of London itself and an iconic brand that resonates around the world. We are excited to leverage our global network and expertise in licensing British heritage brands to curate a first-class collection of TfL products and experiences that stay true to the brand’s values and identity.”
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