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The Adventures of Paddington licensing programme builds

The Copyrights Group welcomes new partners and products to add further support to the second series of the animation.

The Copyrights Group has been busy further building on the existing licensing programme for The Adventures of Paddington, with new product launches coming through to support the second series of the animation.

The company has welcomed a raft of partners including John Adams (board games); 8th Wonder (wooden toys); Character World (bedding); Kokomo (toiletries); Fashion UK (daywear); Aykroyds & TDP (nightwear); DNC (bottles, lunch bags and melamine); Moonpig and Danilo (greeting cards); Amscan (dress-up); William Lamb (bags, backpacks and footwear); Kinnerton (confectionery); Roy Lowe (socks); Paper Projects (stickers); while Rainbow Designs will be launching further ranges including talking plush.

The launches build on an existing successful programme launched in 2020 alongside the first series of the TV show, which comprises of books from HarperCollins, plush and toys from Rainbow Designs, puzzles from Ravensburger, ELAs from Trends, DVDs from Studiocanal and magazines from Redan.

The second series of The Adventures of Paddington launched in April in the UK, with the show being a family favourite on Nick Jr and Milkshake.

“Paddington consumer touchpoints have been available for many years through classic and film content, and it has been a great journey to see a whole new range of Paddington products come to life to support the launch of the Paddington TV series,” commented Sophie Kopaczynski, ceo of The Copyrights Group. “In 2021, we are proud to partner with a lot of licensees who are expanding the range, for the enjoyment of all Paddington fans.”

Alongside merchandising, an increasing number of Paddington experiential offerings are also being developed for fans of all ages. These include a Paddington exhibition at the British Library, Paddington trails with BRICKLIVE and more to be announced later in 2021 and 2022.

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