New licensed dress-up and partyware collections due for key preschool brands.
Aykroyd & Sons, Character Options, Blueprint, Danilo among those in Top 150.
Including Amscan welcoming back Allison Moore as licensing manager EMEA.
Collection includes tableware, decorations and favours, as well as balloons.
The Source chats to Hasbro’s Holly Oldham about NERF’s major licensing push.
Dress-up licensee predicting characters from franchise will be popular this year.
We delve into the licensing life of Amscan’s licensing director EMEA.
Popular party licensee adds likes of Star Wars, PAW Patrol, My Little Pony.
Activity to include promotion with Kellogg’s, while licensees ready product.