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The B&LLAs 2024 Special: Louise French, Brand Licensing Ambassador of the Year

The Brand & Lifestyle Licensing Awards 2024 reached a stellar conclusion last week (25 April), when Louise French, svp business development and operations at Beanstalk, received the Brand Licensing Ambassador of the Year award.

Introducing the awards, Jakki Brown, md at Max Publishing – which owns and organises the B&LLAs, commented: “It was in 2002 that they joined a global licensing agency and the ensuing two decades has seen them championing brand licensing with a passion across FMCG, automotive, lifestyle and fashion brands, leading pitches for new clients (and invariably clinching them) by sharing a vision of how they could unleash their licensing potential, and then heading up the team to make it happen.”

Jakki continued: “Not only that, they have relished breaking new ground with a positive can-do attitude. They were a pioneer in unlocking the potential of food and beverage brands, as well as recognising seamless ‘fits’ to extend household brands into allied products through licensing, many of which have featured in the finalists and winners roll call of the B&LLAs each and every year.”

Louise told that she was “hugely honoured and absolutely thrilled” to receive the award.

She commented: “I have had the privilege to work with some of the world’s most iconic brands over the past 22 years, and I am deeply grateful to Michael Stone, our founder, and Allison Ames, our president and ceo, and the wonderful team at Beanstalk for their continuous support of me and our industry.

“Thank you, too, to Ian Hyder and Jakki Brown for continuing to champion brand licensing, and for bringing the B&LLA awards to life each year. The B&LLAs are a wonderful annual showcase for our community and a fantastic way for us to come together and celebrate all our achievements.”

To read the full list of winners at the B&LLAs 2024, simply click on this link.

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