British heritage brand The Cambridge Satchel Co., has launched a selection of bags, notebooks and accessories coinciding with the release of Roald Dahl’s Matilda: The Musical.
From satchel-inspired backpacks to leather notebooks and smaller accessories, each piece is embossed with designs by renowned illustrator Sir Quentin Blake and quotes from Roald Dahl’s Matilda.
In six core and limited edition colors, the products are available in all stores, including the brand’s new three-month Covent Garden pop-up.
Alongside the collaboration, several of The Cambridge Satchel Co. 14 Inch Batchel Backpacks can be seen in Roald Dahl’s Matilda: The Musical, which launched on 25 November in cinemas in the UK and Ireland and will be available on Netflix in the rest of the world from 25 December, 2022.
“This partnership was just meant to be,” commented Rebecca French, head of Licensing at the Roald Dahl Story Company. “The collection beautifully combines The Cambridge Satchel Co.’s school bag roots and the magic and wonder of the Matilda story.”
(Image by Richard Boll Photography.)
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