The Lion King to return to retail shelves

New toys and play-sets to be unveiled for The Lion Guard at Toy Fair.

The Lion King brand is returning to TV screens – with Disney launching a new series called The Lion Guard, complemented by a raft of consumer products.

The Lion Guard will premiere on Disney Junior in the UK in the spring. It will follow the launch of a special TV movie on Monday February 8 called The Lion Guard: Return of the Roar.

It will continue the story introduced 20 years ago in The Lion King – new characters will include Kion, the second born cub of Simba and Nala, who assumes the role of leader of the Lion Guard.

A full range of original products will include collectable figures, soft toys and play-sets from GP Flair’s Just Play division; soft toys from Posh Paws; plus publishing from Panini, Parragon, Phoenix International and Phidal.

Disney Store will also launch a new The Lion Guard product line in the spring including soft toys, apparel, stationery, figurine play-sets and more.

Mike Stagg, svp, gm integrated retail UK/Ireland & e-commerce EMEA commented: “For generations Disney has created magical stories and characters and The Lion Guard continues this legacy, tapping into the nostalgia parents have for the iconic The Lion King movie.

“We’re looking forward to the TV movie and series premiere on Disney Junior UK and the ongoing opportunities this property represents for licensing and retailer partners.”

In the US, the premier of The Lion Guard: Return of the Roar on Disney Channel ranked as the number one primetime cable TV telecast of 2015, among kids aged two to five.

Visitors to Toy Fair can check out The Lion Guard products from Posh Paws (stand D89) and GP Flair (stand B22).

MORE NEWS
RobynCraig500x500
 
Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Licensing-Source-Book---Square
 
Magic Light Pictures is gearing up for World Book Day on Thursday 7 March as The Gruffalo and Friends and Pip and Posy get ready to bookmark the event with a host of products, promotions and activations....
EmmaHardie500x500
 
Emma Hardie, who is currently commercial director, global entertainment for BBC Studios, will join Aardman in the newly created role of executive commercial and brand director in April....
BLLAS24new500x500
 
There is just one week remaining to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 – with the entry portal due to close on Friday 8 March....
SmileyMallet500x500
 
The exclusive collaboration is aiming to encourage people to not take things so seriously, and features unique baubles in the bubble of Mallet London's Neptune silhouette which bounce and roll around as you walk....
NatGalleryMarmalade500x500
 
The National Gallery x Marmalade Masterpiece Collection has reimagined iconic paintings as scented fragrance, with the collection available in candle and diffuser formats from the end of March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.