The Very Hungry Caterpillar takes a bite out of License Connection

The Joester Loria Group appoints License Connection as licensing agent in the Benelux for the brand.

The Joester Loria Group – the worldwide licensing agency for The World of Eric Carle including The Very Hungry Caterpillar – has appointed License Connection as its licensing agent in the Benelux.

The company will now represent The World of Eric Carle and The Very Hungry Caterpillar brand across a wide range of licensed categories including apparel, puzzles, games and home.

It will also be seeking to expand the licensing portfolio into categories such as food, baby accessories and retail partnerships. License Connection will manage both existing and new partnerships.

“License Connection’s strength across multiple licensing categories and a number of brands has made them the great choice to grow the World of Eric Carle licensing programme,” said Jackie DeMaio, licensing director at The Joester Loria Group. “We are looking forward to a partnership that will boost awareness of this much-loved brand.”

Daphne Kellerman, owner of License Connection, added: “We are really excited about this relationship with the TJL Group and thrilled to partner with them in the Benelux. We look forward to expand this well-known brand with new products to kids and families throughout the region so kids can experience their own Very Hungry Caterpillar adventure.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
RobynCraig500x500
 
Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Licensing-Source-Book---Square
 
Magic Light Pictures is gearing up for World Book Day on Thursday 7 March as The Gruffalo and Friends and Pip and Posy get ready to bookmark the event with a host of products, promotions and activations....
EmmaHardie500x500
 
Emma Hardie, who is currently commercial director, global entertainment for BBC Studios, will join Aardman in the newly created role of executive commercial and brand director in April....
BLLAS24new500x500
 
There is just one week remaining to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 – with the entry portal due to close on Friday 8 March....
SmileyMallet500x500
 
The exclusive collaboration is aiming to encourage people to not take things so seriously, and features unique baubles in the bubble of Mallet London's Neptune silhouette which bounce and roll around as you walk....
NatGalleryMarmalade500x500
 
The National Gallery x Marmalade Masterpiece Collection has reimagined iconic paintings as scented fragrance, with the collection available in candle and diffuser formats from the end of March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.