“There isn’t any place where Brexit wouldn’t have been a shock to the system”

Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.

Today: Mel Beer, licensing director EMEA, Amscan.

“With all those postponed social gatherings now being scheduled in and all of those missed special occasions of last year, we’re expecting a long summer full of celebrations.

We’re not sure there’s any place where Brexit wouldn’t have been a shock to the system given the ease of trading with the EU for so many years. However, we had spent the previous 12 months preparing for this situation, so we found ourselves fortunately better prepared than a lot of businesses.

Even so with this preparation in place there had been many additional processes which we had to successfully navigate through to ensure continuity of supply to our valued customers. This is combined with the cost of distribution increasing and the need to ensure we carefully consider greater lead times.

One of our greatest achievements has been being first to launch our sustainable costume portfolio, which after a seasonal trial, sees Warner Bros. licensed designs and classic themes added to the mix for this year.”

This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

As the countdown to World Book Day on Thursday 7 March continues, a new study commissioned by The Works has revealed that The Gruffalo is the go-to book when it comes to reading to our children for the very first time....
Previously commissioning editor, Tori Cottonhas taken on the role, having contributed greatly to series such as Maggie Sparks - which is now a licensed IP with Larkshead Licensing - and spearheaded the products published under SCP's licensing list....
The Belgium-based bag brand has unveiled a second collaboration with Mattel and Barbie, launching later this month....
The deal sees ALDO take on the design, production and distribution of Hunter bag products and small leather goods for ladies and men in the US and Canada....
The value of the UK music, video and games markets increased for the 11th successive year in 2023, rising 7% to another all-time record of £11.9bn....
Design and illustration brand, Snowtap, together with KJG - which manages the consumer products programme - has appointed Renaissance Licensing as the sub-licensing agent for the US market....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.