Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.
Today: Mel Beer, licensing director EMEA, Amscan.
“With all those postponed social gatherings now being scheduled in and all of those missed special occasions of last year, we’re expecting a long summer full of celebrations.
We’re not sure there’s any place where Brexit wouldn’t have been a shock to the system given the ease of trading with the EU for so many years. However, we had spent the previous 12 months preparing for this situation, so we found ourselves fortunately better prepared than a lot of businesses.
Even so with this preparation in place there had been many additional processes which we had to successfully navigate through to ensure continuity of supply to our valued customers. This is combined with the cost of distribution increasing and the need to ensure we carefully consider greater lead times.
One of our greatest achievements has been being first to launch our sustainable costume portfolio, which after a seasonal trial, sees Warner Bros. licensed designs and classic themes added to the mix for this year.”
This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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