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TikTok to launch Westfield London pop-up this summer

The short-form video platform will open its first ‘For You’ house to allow consumers to experience it in real life.

TikTok has secured a 4,000 square foot pop-up at Westfield London this summer to allow consumers to experience the platform in real life.

The ‘For You’ house – which is described as the ‘ultimate IRL creator experience’ – will be TikTok’s first experiential concept. It will highlight trends born from the platform through its top creator talent with a combined following of 100 million, reported Fashion United.

The house – which will open from 22 July to 8 August – has been designed to allow visitors to learn, create and explore with four themed rooms set over two floors offering bookable experiences.

There will be a Living Room, the hub of the house showing the power of editing; the Kitchen will showcase viral recipes and cook offs; and The Dressing Room will host beauty, fashion and transformation challenges. The Garden, meanwhile, will teach the best sports tips and tricks, plus dance routines.

The space will also offer Trust and Safety sessions for parents to learn how to keep their teens safe on the platform.

“Having a physical space at Westfield London gives TikTok the chance to immerse shoppers and new creators in full 360 experience where the best of the online platform merges with a real life experience,” commented Harita Shah, marketing director UK and creative, media, events and brand – Europe at Unibail-Rodamco-Westfield. “The TikTok House will bring together community and creativity, which is at the heart of what both brands do, and we have no doubt the space will be a huge success this summer.

“TikTok has become a cultural phenomenon. It’s where many of our visitors are getting their inspiration from, whether that’s fashion trends, the newest home styling influencer or foodie fads.”

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