Pokémon Center will open in Westfield London in Shepherds Bush in October.
Event was held in conjunction with Foot Locker and video game, NBA 2K19.
Live cooking demo to take place at John Lewis Westfield ahead of wider retail launch.
Series of food and wellness events taking place as part of new campaign.
£700,000 refit creates an ‘immersive experience for children’ says toy retailer.
Lucasfilm’s immersive entertainment division teams with The Void for initiative.
Including Disney teaming with Westfield for a raft of activity across the year.