This ad will be closed automatically in X seconds.

Transformers hits TV screens with Wilkinson Sword

TV ad spot stars Optimus Prime and has been directed by Michael Bay.

With Transformers: The Last Knight hitting the UK box office later this week, the brand has already been creating a storm on the small screen via a collaboration with Wilkinson Sword.

A TV ad spot has been running, highlighting both the movie and Wilkinson Sword’s limited edition collectable razors.

Directed by Michael Bay – the man behind all five of the Transformers movie – the ad shows the Wilkinson Sword Hydro 5 transforming into ‘Hydrobot’ and bagging a fist bump from none other than Optimus Prime.

There are four collectable razors available, with the handles featuring characters including Optimus Prime, Bumblebee and Hound, plus Decepticon characters such as Megatron and Barricade.

The campaign is also running in the US, under the Schick brand name.

You can check out the TV spot below:

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Smileyadidas500x500
 
The Smiley Company and adidas are uniting for the first time, collaborating on new collections of apparel and accessories....
AnyaPeanutsHK500x500
 
Having been a big hit during its time in London last year, the Anya Hindmarch x Peanuts Stationery Store has made the trip over to Hong Kong for a limited time....
AutumnFair500x500
 
Autumn Fair will take place 6-9 September 2026, while Glee will run from 8-10 September 2026....
JalilRahmanOK500x500
 
The Orla Kiely brand has welcomed a former director of brand partnerships and licensing at Liberty, Jalil Rahman, to the role of chief commercial officer....
FunkoNBA500x500
 
The pop culture specialist has teamed up with the NBA to launch a new option for customising Pop! Yourself, allowing fans to create a vinyl figure of themselves or a loved one with any of the official logos of all 30 NBA teams....
MPHotelChocolat500x500
 
Sports nutrition brand, Myprotein has once again teamed up with luxury chocolatier, Hotel Chocolat, to launch a caramel pecan flavoured variation of the popular double-dough brownie....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.