Tulipop readies new preschool animated series

Icelandic design-led character brand will be turned into a comedy adventure series for ‘inquisitive’ children.

Icelandic design-led character brand, Tulipop is continuing to expand, with its first animated TV series now in production.

Described as a ‘modern day fairytale comedy’, the series is being produced by Tulipop Studios with Serious Lunch on board as the global distributor.

The series has been pre-bought by Icelandic broadcaster Síminn, the leading IPTV platform in the Icelandic market with 64% of Icelandic households watching TV through its service. Funding for the series has support from the Icelandic Film Fund.

The production team comprises a strong line-up of Icelandic talent in partnership with two leading Spanish animation studios, Ánima and Birdland Animation.

The comedy adventure series – aimed at ages 4-6 – follows on the heels of a strong performance for Tulipop merchandise in 2020. Online sales were up threefold from the previous year and two illustrated storybooks published, one of which was successfully crowdfunded through Kickstarter. The books will feature as episodes in the TV series.

Tulipop has also recently introduced print on demand items to its extensive range of toys, t-shirts, accessories, home items and more. As well as its own ecommerce site, Tulipop has shops on Amazon UK and US, with King Features appointed as licensing agent for the Americas.

“Producing a high-quality TV series for global distribution has been our dream for years and we’re so happy to be bringing it to life now in partnership with such a talented team,” commented Helga Árnadóttir, ceo of Tulipop. “We are also delighted to have teamed up with Serious Lunch who really share our vision for the series and for how we intend to grow the IP in the years to come.”

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