Maximum Licensing’s Sarah Fletcher talks through plans for the quirky Icelandic brand.
Including BBC Studios signing global broadcast and master toy for preschool hit, Bluey.
Icelandic character brand also enjoying strong start for flagship store.
Icelandic character-based lifestyle brand to be handled by Sarah Fletcher.
Including Nico Rosberg becoming global brand ambassador for Hot Wheels.
Exclusive US retail launch planned for Icelandic brand.
Work now underway on animated TV series to complement webisodes.
Including Q Pootle 5 heading to space and In the Night Garden and the NSPCC.