UFC teams with French retailer Celio for unique collaboration

Mixed martial arts brand, UFC is teaming up with French men’s clothing retailer Celio on a collaboration to mark its return to Paris on Saturday 2 September.

From today (21 August), UFC and Celio will offer a new selection of fan apparel featuring original designs available only through Celio stores throughout Europe, the Middle East and North Africa, as well as via Celso-branded online hubs and approved commerce sites.

The deal was brokered by IMG, UFC’s licensing agency.

The exclusive collection has been inspired by the world of UFC and aims to embody the ‘power, audacity and uniqueness’ of mixed martial arts, with outfits that are both sporty and trendy.

Items include jackets, t-shirts, sweatshirts, hoodies, joggers and caps among others.

“We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return to France,” commented Tracey Bleczinski, sap at UFC Global Consumer Products. “UFC fan gear is an authentic way for our fans to express themselves while showing their passion for the sport and staying connected to the brand.”

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