UFC teams with French retailer Celio for unique collaboration

Mixed martial arts brand, UFC is teaming up with French men’s clothing retailer Celio on a collaboration to mark its return to Paris on Saturday 2 September.

From today (21 August), UFC and Celio will offer a new selection of fan apparel featuring original designs available only through Celio stores throughout Europe, the Middle East and North Africa, as well as via Celso-branded online hubs and approved commerce sites.

The deal was brokered by IMG, UFC’s licensing agency.

The exclusive collection has been inspired by the world of UFC and aims to embody the ‘power, audacity and uniqueness’ of mixed martial arts, with outfits that are both sporty and trendy.

Items include jackets, t-shirts, sweatshirts, hoodies, joggers and caps among others.

“We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return to France,” commented Tracey Bleczinski, sap at UFC Global Consumer Products. “UFC fan gear is an authentic way for our fans to express themselves while showing their passion for the sport and staying connected to the brand.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

As the countdown to World Book Day on Thursday 7 March continues, a new study commissioned by The Works has revealed that The Gruffalo is the go-to book when it comes to reading to our children for the very first time....
Previously commissioning editor, Tori Cottonhas taken on the role, having contributed greatly to series such as Maggie Sparks - which is now a licensed IP with Larkshead Licensing - and spearheaded the products published under SCP's licensing list....
The Belgium-based bag brand has unveiled a second collaboration with Mattel and Barbie, launching later this month....
The deal sees ALDO take on the design, production and distribution of Hunter bag products and small leather goods for ladies and men in the US and Canada....
The value of the UK music, video and games markets increased for the 11th successive year in 2023, rising 7% to another all-time record of £11.9bn....
Design and illustration brand, Snowtap, together with KJG - which manages the consumer products programme - has appointed Renaissance Licensing as the sub-licensing agent for the US market....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.