This ad will be closed automatically in X seconds.

V&A celebrates spring with raft of new floral collections

The V&A is heading into spring with a clutch of award nominations and some fresh floral products from some of its key partners.

Papier’s latest stationery range (pictured) reimagines a selection of the enchantingly patterned and brightly coloured designs from the museum’s archive. The V&A’s research team and Papier’s designers identified prints which would complement Papier’s spring ‘22 collection Vita, inspired by the folk-bohemian styles of the Bloomsbury Group and the Ballet Russes.

The final selection of geometric and floral patterns is taken from designs by Heussner & Co., acquired by the museum in the 1870s, for furnishings, dress fabrics and patterned papers – the precursor to modern wallpaper, which were also used as book covers and end papers, as well as to line hat boxes.

Meanwhile, People Tree is celebrating its tenth V&A season, inspired by beautiful prints, drawing on the V&A’s renowned national collection of fashion and textiles.

The delicate floral motifs of the Izzy pattern are inspired by a printed cotton from the V&A collection – originally created by Miles & Edwards, which sold fabrics to exclusive clients in the early 19th century from its Oxford Street emporium.

The Margie design is taken from a fragment of block-printed fabrics. This all-over print uplifts a delicate floral trail that was originally produced as a furnishing textile by Miles & Edwards.

Tall Boy has also launched a range of framed prints, which came from an idea designed during the first pandemic lockdown. Full of designs based on the V&A’s celebrated holdings, the collection showcases everything from popular Arts & Crafts textiles, glamorous fashion photography, colourful botanical illustrations and iconic Alice in Wonderland characters.

As well as the new spring launches, the V&A is celebrating a raft of award nominations. The museum has been shortlisted in the Brand & Lifestyle Licensing Awards 2022 for Best Licensed Heritage or Institution Brand, plus its work with Richard Brendon for Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range; Olympia Le-Tan for Best Brand Licensed Fashion Accessories or Lifestyle Product or Range; and Sofas & Stuff for Best Brand Licensed Home Décor Product or Range.

In addition, it has also been nominated for the Licensed Promotion of the Year award at the International Licensing Awards Asia for its Fila Kids x V&A x Shaun the Sheep: State of the Art collaboration.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HamleysItaly500x500
 
Hot on the heels of successful openings in Milan and Rome, Hamleys continues to drive its Italian expansion with the opening of its first shopping centre location in Bergamo’s Oriocenter....
TopLicensorsReport24500x500
 
This year’s License Global report also includes trend-predictive data for 2025 from IP owners across toys, fashion, food and beverage, entertainment and other consumer verticals....
ChintiParkerMrMen500x500
 
"We are thrilled to partner with Mr. Men Little Miss to create a collection that celebrates the unique personalities and playful spirit of these cherished characters."...
Crunchyrollrebrand500x500
 
Anime specialist Crunchyroll has unveiled a new brand identity - with the new look, feel and sound aiming to 'reflect the joy' that anime brings to fans, tapping into a spirit of fun and celebration....
EtihadStadium500x500
 
City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
RHSxRoma500x500
 
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.