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V&A goes down the rabbit hole with new Alice launches

Museum confirms new collaboration with Olympia Le-Tan, as well as shining spotlight on successful ceramics, textiles and bedding partners among others.

With the new exhibition Alice: Curiouser and Curiouser already pulling in strong numbers for the V&A now that it has re-opened, the museum is shining a spotlight on some of its most successful Alice ranges and latest launches.

The V&A has confirmed a collaboration with Olympia Le-Tan which is best known for reimagining artworks and literature, transforming them into coveted clutch bags and accessories.

The brand’s signature book-bag collection with the V&A features the childhood classic. Three of the bags have been cleverly inspired by characters and scenes from the story, while one other fun design is decorated with tiny teacups, capturing the spirit of a Wonderland tea party.

Meanwhile, Kitchencraft‘s ever-popular Alice in Wonderland range includes over 25 products from ceramics to tea towels, tote bags and travel cups, pattern with illustrations based on the original drawings by Sir John Tenniel. Each product also comes gift boxed, with a ‘Pull Me’ tab of ribbon.

Last summer saw Chinese licensee, Joyye launch a series of Alice in Wonderland-inspired ceramics. The tableware range features many recognisable characters and quirky motifs from the book. Inspired by V&A’s treasures, the collection includes idiosyncratic teacups, teapots, plates, a cake stand and a flower vase.

Meanwhile, after the success of the first V&A collaboration with US doormat specialist Entryways, the range has expanded to include Alice in Wonderland-themed welcome mats. With a fresh palette of pastel colours, humorous Alice-like quotes and recognisable illustrations, the range aims to bring Wonderland to any doorstep.

King & McGaw‘s range of art prints and wooden frames includes nine prints from The New & Diverting Game of Alice in Wonderland, 1918, based on Sir John Tenniel’s drawings, while crafting licensee Visage Textiles is continuing to enjoy success with its cotton fabric designs.

After the success of its first Alice in Wonderland collection, Japanese bedding licensee Romance Kosugi is due to launch a new range featuring fun novelty patterns inspired by a 1930s nursery fabric created by Arts and Crafts designer C.F.A. Voysey and based on the illustrations by Sir John Tenniel for Alice’s Adventures in Wonderland and its sequel Through the Looking-Glass.

Finally, taking inspiration from Victorian chintz textiles and ornamental typography, as well as Alice in Wonderland original illustrations, Japanese homeware licensee Salonge launched new designs featuring all-over prints where Carroll’s characters are hidden among rich floral motifs.

Further new launches inspired by Alice are due to arrive this summer from art prints and fashion through to sportswear and jewellery.

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