V&A shines spotlight on stationery partners

Museum highlights Museums & Galleries, Papier, That Company Called If and WHSmith ranges.

With National Stationery Week running from 20-25 April, the V&A has highlighted a number of its stationery licensees and their museum-inspired products.

Museums & Galleries is continuing to translate the museum’s archive into art and design-led greeting cards and gift stationery, achieving strong sales throughout 2020.

The successful stationery range is being expanded in 2021 to include V&A water bottles with matching canvas tote bags and pouches. Designs include popular stationery patterns such as Voysey’s Birds of Many Climes, Drawings of Comic Birds by Edward Lear and Clover wallpaper by J.H. Dearle.

Meanwhile, following the launch last August of V&A licensed product at WHSmith‘s travel store in Heathrow terminal 2, the retailer has rolled out V&A ranges at a further three locations.

Ten more locations are set to offer V&A gifts though year as travel begins to open back up including the London Bridge bookstore later this month. Products on offer include stationery from Museums & Galleries and Galison, tote bags from Temple Island and hydration bottles and Alice in Wonderland ceramics from KitchenCraft.

Papier‘s Japan-inspired V&A range has proven to be popular, in particular the Golden Crane range which is inspired by an ornate textile called ‘fukusa’. The golden birds are a symbol of longevity, believed to live for 1,000 years. The range includes a gold foiled notebook, daily planner and a wellness journal, and has taken top spot on the best sellers list.

Finally, the V&A has launched a new collaboration with That Company Called If with a range of stationery accessories.

The Bookaroo V&A range offers clever gifts that help keep all your writing and reading implements to hand, from pen pouches and tech tidies, to journals beautifully embossed with pattern. Each is enlivened with bright, colourful designs from the museum, from classic favourites by William Morris and William Kilburn, to a Chinoiserie furnishing fabric by Morton Sundour, chosen for its glorious green hues, florals and beautiful bird motif.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Sanrio is to host a range of programmes across the year in the US for fans of Hello Kitty, marking the character's 50th anniversary....
Professional men's golf tour, LIV Golf has secured a multi-year partnership with Panini, which sees the company become the exclusive trading card partner for the league....
Pitched as the 'ultimate' guitar experience and located near London's Oxford Street, it marks the first ever Gibson Garage Experience store overseas....
Designer brand Fendi unveiled a unique charm created in collaboration with Perfetti Van Melle and its Chupa Chups brand at Milan Fashion Week....
Italian licensing agency Maurizio Distefano Licensing is marking the 10th anniversary of its foundation in 2024, and has further growth and innovation in its plans....
There are now just two weeks left to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal due to close on Friday 8 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.