Museum highlights Museums & Galleries, Papier, That Company Called If and WHSmith ranges.
With National Stationery Week running from 20-25 April, the V&A has highlighted a number of its stationery licensees and their museum-inspired products.
Museums & Galleries is continuing to translate the museum’s archive into art and design-led greeting cards and gift stationery, achieving strong sales throughout 2020.
The successful stationery range is being expanded in 2021 to include V&A water bottles with matching canvas tote bags and pouches. Designs include popular stationery patterns such as Voysey’s Birds of Many Climes, Drawings of Comic Birds by Edward Lear and Clover wallpaper by J.H. Dearle.
Meanwhile, following the launch last August of V&A licensed product at WHSmith‘s travel store in Heathrow terminal 2, the retailer has rolled out V&A ranges at a further three locations.
Ten more locations are set to offer V&A gifts though year as travel begins to open back up including the London Bridge bookstore later this month. Products on offer include stationery from Museums & Galleries and Galison, tote bags from Temple Island and hydration bottles and Alice in Wonderland ceramics from KitchenCraft.
Papier‘s Japan-inspired V&A range has proven to be popular, in particular the Golden Crane range which is inspired by an ornate textile called ‘fukusa’. The golden birds are a symbol of longevity, believed to live for 1,000 years. The range includes a gold foiled notebook, daily planner and a wellness journal, and has taken top spot on the best sellers list.
Finally, the V&A has launched a new collaboration with That Company Called If with a range of stationery accessories.
The Bookaroo V&A range offers clever gifts that help keep all your writing and reading implements to hand, from pen pouches and tech tidies, to journals beautifully embossed with pattern. Each is enlivened with bright, colourful designs from the museum, from classic favourites by William Morris and William Kilburn, to a Chinoiserie furnishing fabric by Morton Sundour, chosen for its glorious green hues, florals and beautiful bird motif.