V&A shines spotlight on stationery partners

Museum highlights Museums & Galleries, Papier, That Company Called If and WHSmith ranges.

With National Stationery Week running from 20-25 April, the V&A has highlighted a number of its stationery licensees and their museum-inspired products.

Museums & Galleries is continuing to translate the museum’s archive into art and design-led greeting cards and gift stationery, achieving strong sales throughout 2020.

The successful stationery range is being expanded in 2021 to include V&A water bottles with matching canvas tote bags and pouches. Designs include popular stationery patterns such as Voysey’s Birds of Many Climes, Drawings of Comic Birds by Edward Lear and Clover wallpaper by J.H. Dearle.

Meanwhile, following the launch last August of V&A licensed product at WHSmith‘s travel store in Heathrow terminal 2, the retailer has rolled out V&A ranges at a further three locations.

Ten more locations are set to offer V&A gifts though year as travel begins to open back up including the London Bridge bookstore later this month. Products on offer include stationery from Museums & Galleries and Galison, tote bags from Temple Island and hydration bottles and Alice in Wonderland ceramics from KitchenCraft.

Papier‘s Japan-inspired V&A range has proven to be popular, in particular the Golden Crane range which is inspired by an ornate textile called ‘fukusa’. The golden birds are a symbol of longevity, believed to live for 1,000 years. The range includes a gold foiled notebook, daily planner and a wellness journal, and has taken top spot on the best sellers list.

Finally, the V&A has launched a new collaboration with That Company Called If with a range of stationery accessories.

The Bookaroo V&A range offers clever gifts that help keep all your writing and reading implements to hand, from pen pouches and tech tidies, to journals beautifully embossed with pattern. Each is enlivened with bright, colourful designs from the museum, from classic favourites by William Morris and William Kilburn, to a Chinoiserie furnishing fabric by Morton Sundour, chosen for its glorious green hues, florals and beautiful bird motif.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TheOpentrophy500x500
 
An extensive product range will be developed for exclusive sale across 
American Golf’s 96 stores....
StyleSisters500x500
 
The company will be developing a collection of storage and organisation solutions inspired by the duo....
ClassicPoke500x500
 
The Pokémon animation will be heading to the BBC for the first time this August....
OxfordSodor500x500
 
City is twinned with fictional Island of Sodor from the preschool hit in celebration of International Friendship Day....
Blippiwebshop500x500
 
Including Star Editions opening an e-shop for CoComelon and Blippi as part of its relationship with Moonbug Entertainment....
TPhires500x500
 
The agency has expanded four more of its departments - Commercial, Retail, Product Development and Finance....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.