Action sports brand, Vans has collaborated with Sesame Street on a new footwear and apparel collection.
Launching globally on 9 June, the collection is ‘built for the entire family’ with a head to toe offering of adult and kids Vans Classics, Vans x Sesame Street by Lizzie Armanto Skate styles and Vans Customs prints.
The adult assortment leads with the Vans Authentic in Sesame Street Yellow featuring a vintage Vans licence plate sidewall design. Included on the quarter panels are Big Bird, Ernie, Bert, Cookie Monster, Elmo and Oscar the Grouch.
The Old Skool in Sesame Street Multi illustrates inclusivity with a rainbow striped mix of Sesame Street characters including Gabrielle and Tamir.
Apparel pieces include a fleece sweatshirt set with a Sesame Street photo centered on the hoodie and ‘We All Belong’ printed on both items. The BFF Short Sleeve Tee features designs of Elmo and Cookie Monster skateboarding beside Vans’ official logos. Two Mini Backpacks round out the assortment featuring Checkerboard patterns with Sesame Street characters.
For toddlers and children, the assortment includes designs featuring characters in the Sk8-Hi Zip in Sesame Street Multi, Sesame Street Tee in True Blue, Sesame Street Knot Tee in White, plus a matching Authentic in Sesame Street Yellow.
In addition, Vans x Sesame Street by Lizzie Armanto aims to celebrate ‘creativity, authenticity and Lizzie’s love for the monsters of Sesame Street’.
The Skate selection kicks off with The Lizzie in Marshmallow, featuring tonal embroidery of Sesame Street characters with pastel lining around the ankle and furry shoelaces. The style includes a furry ‘L’ for Lizzie eyelet charm inspired by Sesame Street’s famous alphabet skits.
There is also The Little Lizzie in Marshmallow for children, plus apparel pieces including a Lizzie x Sesame Street BF Tee in Asphalt and Little Lizzie x Sesame Street Crew in Marshmallow.
Fans will also be able to design their own Vans x Sesame Street footwear exclusively through Vans’ Customs platform. Three new prints will be available on Vans.com/Customs.