This ad will be closed automatically in X seconds.

ViacomCBS Consumer Products reveals UK plans for PAW Patrol: The Movie

21 UK partnerships confirmed ahead of movie release in August 2021.

ViacomCBS Consumer Products UK has confirmed 21 new and renewed partnerships for PAW Patrol: The Movie, ahead of the scheduled release into cinemas in August 2021.

The new programme – due to hit shelves across the UK from July next year – comprises an array of categories including toys, apparel, accessories, consumer packaged goods, home, publishing and home entertainment.

Spin Master will lead the roll-out by unveiling a specially developed toy line comprised of figures, plush, role-play, vehicles and play-sets, as well as a new range of True Metal vehicles.

Further product launches in the UK will follow from a number of key licensees such as Play by Play, Crayola, Vtech, Sambro, RMS International and Kiddieland.

On the home and apparel front, ViacomCBS Consumer Products has partnered with Blues and Fashion UK for daywear; Aykroyd TDP for nightwear; and Amscan for costumes.

Bedding and textiles will be created by Character World. The company will also continue its partnership with Worlds Apart, Kinnerton, Seabrook, Yoplait and Beiersdorf.

In the publishing space, Signature Gifts will release personalised books, while Egmont is set to release a PAW Patrol magazine special and movie tie-in books. Other partnerships include Danilo for social expressions and DNC and Sambro for back to school accessories.

“PAW Patrol continues to shine in the pre-school space, dominating across traditional TV, streaming services, digital and retail, with next year’s movie set to be a summer cinema hit,” said Venetia Davie, vp ViacomCBS Consumer Products, UK & Ireland. “We’re  excited to be collaborating with such strong partners including Paramount Pictures and Spin Master, ensuring that the magic of the big-screen is translated into products which children up and down country will continue to love long after they have seen the movie.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
DJBellas500x500
 
The countdown is well and truly on to the B&LLAs 2021 on Wednesday 20 October, with the comedian and writer confirmed as host....
KGLicenseThis500x500
 
License This! renamed to the Kelvyn Gardner License This! Competition, while day two of the show will be Colour for Kelvyn day....
Turtleswim500x500
 
Partnership with ViacomCBS Consumer Products expands Scottish invention to US and UK fan bases....
PaddingtonNFT500x500
 
Digital collectables marketplace platform, Chronicle has teamed with Copyrights for the launch of an exclusive Paddington Bear collection....
PokeTCGlive500x500
 
The reveal comes as The Pokémon Company International continues its year-long celebration of the brand’s 25th anniversary....
TeeandMonew500x500
 
The preschool show will be returning to CBeebies and TVO in spring 2022, while the licensing programme is building thanks to Fryday Brands....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.