This ad will be closed automatically in X seconds.

WBCP to open New York pop-up

Company teaming with Boomerang and BoxLunch for The Get Animated Invasion.

Warner Bros. Consumer Products is teaming up with Boomerang and BoxLunch for the launch of an experiential pop-up in New York.

Located in the SoHo district, the Get Animated Invasion will reimagine characters such as Bugs Bunny and Scooby-Doo all under one roof.

It will open from October 6-8, tying in with New York Comic Con.

Consumers will be transported into the world of Warner Bros. through interactive and photogenic installations that weave in and out of each cartoon realm.

Featured in the experiential space are Bugs’ Forest, Wile E.’s Cliff, the iconic Warner Bros. Water Tower, a Jetson’s screening room, Scooby-Doo’s Spooky Woods, The Flintstones Bedrock and Tom and Jerry’s house.

Boomerang will bring the animation to life and into the pop-up space, while BoxLunch will sell officially licensed animated merchandise at the shop, as well as featuring the products in-store at 74 destinations in the US and online from October 2.

Designed by brands such as Trunk, Junk Food and New Era among others, the collection includes apparel for men and women, bags and accessories, jewellery, novelty items and gifts.

“We’re excited for fans to experience this new creative way to step into the world of their favorite animated character,” said Pam Lifford, president of Warner Bros. Consumer Products.

“The Get Animated Invasion pushes the boundaries of fan engagement, blurring the lines between art, content and commerce.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LA24500x500
 
The deadline for entries into The Licensing Awards 2024 has been extended to Thursday 6 June....
Primark500x500
 
The changes see the introduction of the ‘Portal’ - a window into the world of Primark, which will be used across campaigns and the wider brand world; bringing everything Primark offers to life....
KFCMiniBrands500x500
 
The initial focus is on apparel, fashion accessories, gifts, novelties, socks, jewellery, headwear and pet toys for the US market....
VWlogo500x500
 
The agency will now spearhead the management and expansion of VW’s existing licensing programme, extending the brand into new categories and key consumer markets worldwide....
LiamTaylorRubberRoad500x500
 
Rubber Road's Liam Taylor on a summer of big movies and sporting events, and a hopeful return of the 'feel good factor'....
Kiss500x500
 
Bravado and Pophouse will be marking 50 years of KISS this year, with a number of special releases and a look ahead to a new era of projects....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.