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“We are excited by the opportunities the metaverse can offer licensees”

Pokémon’s Mathieu Galante discusses why creating products that co-exist in reality and virtually is hugely exciting.

LicensingSource asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the UK licensing industry in 2022.

Today: Mathieu Galante, director of licensing EMEA, The Pokémon Company International.

“At Pokémon we are excited by the licensing opportunities that the metaverse – digital worlds that interact with the real world – can offer licensees. Creating products that co-exist in reality and virtually is a hugely exciting new area in the industry and one that suits Pokémon perfectly.

We have already started making inroads into this new area with our recent collaborations with British designer Charli Cohen, where the fashion collection was available physically and digitally at Selfridges, and with Longchamp which created an avatar backpack accessory in Pokémon GO in addition to an exciting line of accessories available in its stores worldwide.

We are excited by further plans around the metaverse for Pokémon in 2022, and also to see how other brands embrace this new technology.”

This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.

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