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“We can adapt to change as businesses and as consumers”

Danilo’s Dan Grant on the growth of online sales and digital TV networks and adapting to change.

As we move into Q4 and planning continues apace for 2021, LicensingSource.net catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.

Today: Dan Grant, licensing director, Danilo.

“I don’t think anyone has enjoyed the past few months, but what it has shown is that we can adapt to change as businesses and as consumers.

While there have been a lot of negatives over the past few months, as a business Danilo has seen many positives with lots of growth through online sales and this experience can now be used for the future.

The loss of many major movies has had an obvious impact on sales and listings, but the growth of digital TV networks, plus the film slate for 2021 and 2022 should be richer as a result, so we are excited about the future and will work with our licensor and retail partners to deliver great product ranges going forward.

I do believe the whole situation has brought the licensing community even closer together and this will only make us all stronger. And once this situation is all out of the way, we need to have a big party to celebrate getting through it.

Outside of business, the biggest positive has been the quality time spent with my family… situations like this help you to focus on what’s important.”

This feature originally appeared in the autumn 2020 edition of Licensing Source Book. To read the full publication, click on this link.

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