This ad will be closed automatically in X seconds.

“We have to keep our creative and innovative mindset”

Difuzed’s Gilbert El Kalaani on adapting to the constantly changing market.

As we move into Q4 and planning continues apace for 2021, catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.

Today: Gilbert El Kalaani, ceo, Difuzed.

“The biggest challenge we have faced this year is, of course, to adapt to the constantly changing market which tries to reinvent itself. Market dynamics have been changing rapidly and we have to accommodate that.

Retail environment and the interaction with the consumers had started changing already. Online shopping had started to pick up and the consumers had started demanding more direct interaction with the suppliers.

Digitalisation had already been an inevitable fact – COVID-19 has accelerated the process. It has also forced companies to be more effective, creative and adaptive. It also restarted the spark of being an entrepreneur as we have to keep our creative and innovative mind-set.”

This feature originally appeared in the autumn 2020 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Relive last week’s industry showcase, networking events, panels and more....
The newly rebranded Universal Products and Experiences is celebrating its successful entry into the preschool space with DreamWorks Gabby’s Dollhouse....
The new range is part of the 80 Years of Tweety anniversary celebrations....
Caprice will spearhead a cross category launch of apparel, accessories, bags, footwear and homewares across Australia and New Zealand....
The new launch builds on the success of earlier collections for children and adults....
PAW Patrol, Bluey, LEGO Harry Potter, Gabby's Dollhouse, Pokémon, Squishmallows among those featured in the listing....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.