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“We headed into 2023 with a positive outlook for the year”

Smiffys’ Elliott Peckett talks about a jam packed trade show season, new launches and World Book Day.

As we begin to move through 2023, LicensingSource.net asks a selection of licensees how they are looking to make the most of the first quarter of the New Year despite the wider challenges that everyone is facing.

Today: Elliott Peckett, director, Smiffys.

“The first quarter of 2023 is looking like a jam packed one for us at Smiffys, as trade show season is back in full force. We kicked off the year stateside with the Halloween & Party Expo in Las Vegas. Next up was our first year at Toy Fair in London, followed by the return of Spielwarenmesse.

Q1 will also see us launching an exciting brand new collection of iconic licensed costumes.

As well as show season, we are looking forward to World Book Day in early 2023, as the event continues to be successful for us year on year. Our Book Day collection will feature kits and accessories, as well as full costumes, offering customers a more affordable alternative for the event. It is a tough climate for everyone at the moment, but we are heading into 2023 with a positive outlook for the year, excited for the events that Q1 will bring for us at Smiffys.”

This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.

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