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Weetabix unveils new Marvel-inspired children’s cereal bars

Weetabix has teamed with Marvel on a new family-focused collaboration with the aim of promoting healthier snacking for kids.

The new Marvel Oaty Bars have been designed to feature one of the 15 top rated Marvel characters to inspire imaginative play, with five different characters in every pack, reported Talking Retail.

In addition to the designs, a QR code on the side of each pack leads children to an engaging Marvel super hero game.

“Weetabix has always been a leading brand for HFSS-compliant family products, and this new collaboration with Marvel means we can now fuel the power of play, while assuring parents that they are making not only healthier, but also delicious choices for their children,” commented Lou Vickers, head of challenger brands at Weetabix. “Our new Marvel Oaty Bars received an overwhelming 92% approval rating from children expressing a desire for their parents to purchase the bars for them, highlighting an exciting widespread appeal of the products.”

The bars contain 3.2g of sugar per bar and are available in three flavours: white chocolate, milk chocolate and caramel.

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