WildBrain CPLG and Dr. Seuss further expand licensing drive

WildBrain CPLG is further expanding the licensing programmes for Dr. Seuss Enterprises’ properties including The Cat in the Hat, How the Grinch Stole Christmas and Green Eggs and Ham, with the addition of new cross category licensees in the UK.

The new deals build on extensive consumer products programmes previously assembled by WildBrain CPLG for Dr. Seuss’ properties across EMEA.

The agency has secured new UK licensees for How the Grinch Stole Christmas including Brand Alliance for adult apparel and accessories; Solent Brands for a ‘bag for life’; H&A for health and beauty items; and Fizz Creations for gifting and kitchenware.

Additionally, Beautiful Games will introduce wall stickers and decals for various Dr. Seuss titles.

In further UK deals, Brand International is on board for How The Grinch Stole Christmas footwear and accessories, as well as nightwear for The Cat in the Hat and Green Eggs and Ham.

Stor is creating a line of How the Grinch Stole Christmas kitchenware. The new ranges will roll out from autumn/winter 2021, with the How the Grinch Stole Christmas lines being available for the festive 2021 season.

“The iconic brands of the Dr. Seuss portfolio continue to celebrate enduring popularity among consumers, licensees and retailers alike,” commented John Taylor, vp Northern Europe and md UK and France at WildBrain CPLG. “We’ve already established significant licensing partnerships for Dr. Seuss across Europe and these latest wave of deals will offer fans in the UK even more unique products across a compelling array of categories, such as health and beauty and kitchenware.”

Susan Brandt, president of Dr. Seuss Enterprises, added: “We’re very happy with our partners continued success in the UK, making the Grinch a bestselling character at retail each year.

“It’s also exciting to see new and existing partners expanding our product categories for Green Eggs and Ham and The Cat in the Hat, two properties that continue to make Dr. Seuss the number one licensed children’s book brand in the US.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

As the countdown to World Book Day on Thursday 7 March continues, a new study commissioned by The Works has revealed that The Gruffalo is the go-to book when it comes to reading to our children for the very first time....
Previously commissioning editor, Tori Cottonhas taken on the role, having contributed greatly to series such as Maggie Sparks - which is now a licensed IP with Larkshead Licensing - and spearheaded the products published under SCP's licensing list....
The Belgium-based bag brand has unveiled a second collaboration with Mattel and Barbie, launching later this month....
The deal sees ALDO take on the design, production and distribution of Hunter bag products and small leather goods for ladies and men in the US and Canada....
The value of the UK music, video and games markets increased for the 11th successive year in 2023, rising 7% to another all-time record of £11.9bn....
Design and illustration brand, Snowtap, together with KJG - which manages the consumer products programme - has appointed Renaissance Licensing as the sub-licensing agent for the US market....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.