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WildBrain CPLG uncovers new partnerships for Carmen Sandiego

WildBrain CPLG is further building the consumer products programme for Carmen Sandiego, signing new licensees and extending the character into additional categories in North America.

A long-standing partner to WildBrain CPLG, The Loyal Subjects is developing a line of Carmen Sandiego fashion dolls and collectable figures to launch in 2025.

Meanwhile, new tonies figure and audio story are set to feature Carmen dashing across the globe on mysterious missions as the world’s greatest thief, using her skills for good while teaching kids about geography, culture and history. The Carmen Sandiego Tonie is available on the tonies website, Amazon and specialty stores across the US and Canada.

In digital partnerships, Best Damn Race will release a Carmen Sandiego virtual race in Q4 2024 that will encourage runners to sign up and log their miles across the globe, while digitally native cosmetics company Hunnideux is designing a Carmen Sandiego eye shadow palette that will be on sale in late summer.

“With her signature red trench coat and exciting global adventures, Carmen Sandiego remains an instantly recognisable character who proves to be very popular with licensees keen to build on the success of the Netflix series and licensing potential of this smart, standout show,” commented Jasen Wright, vp North America at WildBrain CPLG.

Caroline Fraser, head of HarperCollins Productions, added: “We’re thrilled to expand the reach of Carmen Sandiego even further through new products and experiences, giving parents who grew up with this beloved character and world new ways to share them with their kids.”

WildBrain CPLG’s L&M rights for Carmen Sandiego include the hit Emmy Award-winning animated action-adventure television series, which is produced for Netflix by HarperCollins Productions and WildBrain. WildBrain is also global distributor for the series. WildBrain CPLG will also represent L&M rights for the Carmen Sandiego live action movie in development at Netflix.

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