WildBrain further builds Carmen Sandiego franchise

WildBrain has revealed a number of new deals across distribution and consumer products for action adventure series, Carmen Sandiego.

The deals further build on WildBrain’s longstanding relationship with HarperCollins Productions on the Carmen Sandiego franchise, underscoring the company’s 360° offering of production, distribution and licensing for the brand.

In distribution deals, WildBrain has inked new partnerships for seasons one to four of the series (33 x 30’ total) with RTS (Switzerland), TVNZ (New Zealand), BIGI Channel (Israel), Edel Music and Entertainment (Germany), and SIC K and Txillo (Portugal).

Meanwhile, on the CP side, WildBrain CPLG has secured a new partnership with Threadless for a wide range of products across apparel, home decor, bedding, headwear, bags, accessories, hosiery, skateboards and decks; a deal with The Loyal Subjects for fashion dolls and figurines, showcasing Carmen Sandiego throughout the years; and a new digital audio product with Tonies.

The new licensees join others announced in June at Licensing Expo for the US including Fun.com which is expanding its adult costume offering to include children’s costumes later this year, and Trevco for print-on-demand apparel and accessories, which are available now through Amazon.

“The new Carmen Sandiego series continues to drive engagement with partners around the world,” commented Caroline Tyre, vp global sales and rights strategy. “We’re pleased to further our work with HarperCollins Productions to bring the characters to life both on screen and in consumer products for longtime fans and new audiences.”

HarperCollins Productions’ Caroline Fraser continued: “The character of Carmen Sandiego is incredibly intriguing to kids and families today. In addition to being the world’s greatest thief, Carmen Sandiego’s overarching theme – to learn about and celebrate all cultures – has never been more important.

“Our goal has been to bring this theme to kids and families through multiple touchpoints, including onscreen and through consumer products. WildBrain is the perfect partner to achieve that goal.”

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