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World Rugby appoints Legends as official retail partner

Following record-breaking official merchandise sales at Rugby World Cup 2019 in Japan, World Rugby – via its master licensee IMG – has appointed Legends as the official retail partner and operator for Rugby World Cup 2023 in France next year.

Taking place from 8 September until 28 October 2023, the pinnacle event in the men’s fifteens game will build on the strong spectator, media and commercial success of Japan 2019.

Legends will operate all the official retail stores for Rugby World Cup 2023 in venues and celebration areas located within the host cities. Two flagship stores in Paris and Marseille are also set to open in August 2023.

In line with World Rugby’s mission to create an ‘exceptional’ fan experience, the physical stores will be stocked with merchandise featuring all 20 participating teams, exclusive event memorabilia for men, women and children, as well as a large range of official licensed products including official replica jerseys and the official Gilbert match ball.

“Our ambition is to deliver a world-class experience for rugby fans in France in 2023 and Legends will help us achieve that mission, bringing their expertise and comprehensive experience to the table to deliver an outstanding event,” commented Alan Gilpin, World Rugby ceo. “Through a network of official retail stores covering all hosts venues and cities, we will innovate together and give fans a tangible memory of what promises to be a spectacular tournament on and off the pitch.”

Victoria Hawksley, vp of international retail at Legends, continued: “Legends is proud of its long-standing relationship with World Rugby, and we are excited to once again bring fans a spectacular retail experience and expansive offerings for Rugby World Cup 2023 in France, a location where Legends has a growing presence and commitment.”

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