Following on from the success of its Xbox-branded children’s apparel in Europe, Xbox has renewed its partnership with Fashion UK.
The renewed deal – which was brokered by Xbox’s licensing agency Tinderbox, the specialist digital media division of Beanstalk – will see Fashion UK and the Xbox team continuing to bring creativity and innovation to fashion and mass retail in a variety of kids apparel and accessory categories including daywear, nightwear and swimwear.
“We have been truly delighted by the success of the partnership with Fashion UK to-date,” commented Ben Parker, director of brand management at Beanstalk. “In a very short time, the Xbox brand has been established as an evergreen within kids apparel and, with this renewal consumers can expect to see more exciting styles coming to retailers across the EMEA regions.”
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