The former head of MGM Consumer Products, Robert Marick has launched a new consultancy – M²G: Marick Management Group – which will focus on delivering ‘outside the box’ product expansion strategies for global brands looking to scale their IP in unique and creative ways.
Robert – who has also held roles at Discovery, Disney, Fox Entertainment and Mattel during his career – will lead a team that specialises in infusing product innovation and creativity into every aspect of their work, particularly in strategy and business planning, brand management, entertainment licensing, marketing and sales and product category development.
M²G: Marick Management Group will offer a comprehensive suite of services such as brand building and support of business expansion across multiple lines of business including consumer products, interactive games, licensing media and advertising, plus location-based entertainment.
The company will tailor its services to the needs of each client and focus on their specific goals for scaling their brands.
“I’ve had the opportunity throughout my career, to work with a number of global companies, across multiple lines of business, on evolving their portfolio of IP in ways that connected with the cultural zeitgeist, and introduced iconic properties to new generations of consumers,” commented Robert. “I’m looking forward to utilising my experience, in this new endeavour, to help brands create imaginative and successful product strategies that will enable them to achieve their goals.”
To learn more about M²G: Marick Management Group, you can visit marickmanagementgroup.com and to set an appointment with Robert at Licensing Expo, you can email robert@marickconsulting.com.
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