adidas and IVY PARK roll out fifth collection, HALLS of IVY

adidas and IVY PARK are marking the end of the year with their fifth collaboration, rather appropriately entitled HALLS of IVY.

The new inclusive collection is accompanied by a marketing campaign with the tagline ‘Welcome to the HALLS of IVY’ and starring Beyoncé, Natalia Bryant, Ava Phillippe, Deacon Phillippe, James Harden and Jalen Green alongside a cast of diverse models.

Design cues have been based on ‘finding your own voice through self-expression, connecting with one another and sharing space with like-minded people’, with styles including Glen plaids, houndstooth patterns and structural tailoring.

Product highlights from the collection include a patchwork puffer, a sequin duster, a bralette, a pair of knitted pants, a romper, faux leather skirt, a bodysuit and a number of stylish takes on kidswear.

The footwear offering, meanwhile, includes the IVP Savage sneaker – an archival trail running silhouette brought back to life by IVY PARK in a cream white, wild pine and night indigo colourway as a new addition to the collaborative line-up.

The fifth IVY PARK collection launches exclusively on adidas.com for 24 hours on 9 December, followed by a wider global launch on 10 December.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Topshop500x500
 
Topshop and Topman have launched a new visual identity, revealing how the brands will harness their heritage as cornerstones of British culture to contribute to ASOS’ future growth....
Paddington500x500
 
The Copyrights Group is continuing to expand Paddington's successful partnership with UNICEF, expanding it into new territories....
BB500x500
 
British heritage brand, Barbour has once again teamed with bicycle maker Brompton, following on from its successful collaboration back in 2017....
PRatcliffe500x500
 
MV Sports' Phil Ratcliffe on how licensed properties will be protected to a certain extent from the cost of living crisis impact....
Wednesday500x500
 
Spanning across all categories, MGM’s robust line-up of new products and partners will include apparel, collectables, gaming and more....
Silc500x500
 
With the Sustainability in Licensing Conference now just four weeks away, we're honouring the United Nations' 17 SDGs with 17 things you won't want to miss at this year's event....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.