We take a look at the trend of ‘partnerships with purpose’ in the UK licens
Fashion brands launch collections, property takes over Primark windows.
Star will develop signature footwear and apparel, plus relaunch Ivy Park brand.
Collaboration with HBO sees six limited edition Ultraboost trainers launch.
Nike ‘Just Do It’, Superman, Mickey Mouse, Coca-Cola, Batman also named.
Toei Animation confirms collaboration with adidas Originals for brand.
Tennis icon teams with sports company for new Here to Create Change campaign.
Tesco, Apple, Google also feature in NetBase’s Brand Love report.
A panel of experts give their views on how to successfully grow a brand.