All that glitters is Trolls for Universal Products & Experiences ahead of new movie

Universal Products & Experiences is proving that all that glitters is Trolls as partners from across the globe band together for the launch of new consumer products in celebration of the newest chapter in DreamWorks Animation’s blockbuster musical franchise, Trolls Band Together.

DreamWorks Animation’s Trolls Band Together premieres in cinemas worldwide from 20 October, supported by a multi-category licensing programme that is aiming to sparkle at retail this holiday season and beyond.

PUMA is the latest partner to join the technicolour line-up with the exclusive PUMA x Trolls collection of footwear, apparel and accessories due to launch in early 2024.

Meanwhile, the toy category is headlined by new global master toy partner Mattel, bolstered by Moose Toys which will be launching the first-ever line of Trolls collectables. Tonies is bringing Trolls to life through interactive storytelling, alongside traditional publishing from Random House Children’s Books.

Gamers will have the opportunity to extend the movie experience to their console’s small screen with the new DreamWorks Trolls Remix Rescue! Game from GameMill Entertainment, while fashionistas will get their style fix through global and local partners including Primark, plus Claire’s Accessories with multiple local retail activations across EMEA with Undiz in France among others.

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