Boutique digital-centric animation studio, Amuse Animation has secured a deal with Hasbro’s entertainment studio, eOne, to produce a digital-led animated series.
The deal marks the company’s first collaboration with Amuse Animation, and its first ever original, direct to digital preschool project.
Amuse Animation has produced over 30 self-funded original digital series for children, generating over 30 billion views in the process. It is now developing three premium spin-offs based on top performing properties, while it has also diversified to include a gaming studio that has generated 20+ million downloads and an audiobook studio.
“In an ever-changing media landscape, it is clear that digital-born properties are winning the hearts of children and families around the world now more than ever before,” commented Tom Hartley, vp of digital content at eOne/Hasbro. “Hasbro has long been at the forefront of innovation in play and entertainment, and this move into digital-first IP generation will allow us to build fandom by reaching our audience directly via YouTube and learning from their viewing behaviour in real-time.
“With its strong positioning as a digital-first preschool animation studio and its rapid-response production, Amuse Animation is the perfect partner for this new endeavour.”
Jiella Esmat, chief revenue officer at Amuse, continued: “We are thrilled to be working with Hasbro eOne on their first foray into digital-led original animation content for preschool children. We hope our expertise in producing digital-led kids’ entertainment will contribute to Hasbro’s success.”
Arthur Lener, ceo, added: “As the kids audiovisual industry evolves, synergies between content and toy companies are growing stronger. As experts in the creation of audience-centric, high quality digital-first, we are looking forward to partnering with Hasbro and eOne to build the licenses of tomorrow; it is a huge milestone for us.”
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