This ad will be closed automatically in X seconds.

Amuse Animation to produce eOne’s first original digital-led preschool series

Boutique digital-centric animation studio, Amuse Animation has secured a deal with Hasbro’s entertainment studio, eOne, to produce a digital-led animated series.

The deal marks the company’s first collaboration with Amuse Animation, and its first ever original, direct to digital preschool project.

Amuse Animation has produced over 30 self-funded original digital series for children, generating over 30 billion views in the process. It is now developing three premium spin-offs based on top performing properties, while it has also diversified to include a gaming studio that has generated 20+ million downloads and an audiobook studio.

“In an ever-changing media landscape, it is clear that digital-born properties are winning the hearts of children and families around the world now more than ever before,” commented Tom Hartley, vp of digital content at eOne/Hasbro. “Hasbro has long been at the forefront of innovation in play and entertainment, and this move into digital-first IP generation will allow us to build fandom by reaching our audience directly via YouTube and learning from their viewing behaviour in real-time.

“With its strong positioning as a digital-first preschool animation studio and its rapid-response production, Amuse Animation is the perfect partner for this new endeavour.”

Jiella Esmat, chief revenue officer at Amuse, continued: “We are thrilled to be working with Hasbro eOne on their first foray into digital-led original animation content for preschool children. We hope our expertise in producing digital-led kids’ entertainment will contribute to Hasbro’s success.”

Arthur Lener, ceo, added: “As the kids audiovisual industry evolves, synergies between content and toy companies are growing stronger. As experts in the creation of audience-centric, high quality digital-first, we are looking forward to partnering with Hasbro and eOne to build the licenses of tomorrow; it is a huge milestone for us.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Mattel_OG
 
Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
FiveNightsFreddy500x500-500x500
 
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
J.G
 
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Hasbro_music
 
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
 
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Brawl_Stars
 
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.