Sustainable baby and toddler brand, MORI has joined forces with Hasbro to launch an exclusive Peppa Pig collection.
The new range for 0-6s features a signature print of Peppa Pig and her little brother, George, set among suns, moons and stars, across a collection of day, sleep and bath time wear.
“We’re extremely honoured to partner with Hasbro on the Peppa Pig by MORI collection,” commented Akin Onal, founder of MORI. “Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones, while paying homage to the hit TV series which has been delighting preschoolers for almost two decades.
“The new collection represents a great synergy between our two brands and we’re excited to unveil the new designs which we’re sure will be loved by parents and children alike.”
Marianne James, vp EMEA and Asia, licensed consumer products at Hasbro, continued: “Peppa Pig encourages little ones to confidently jump in all of life’s muddy puddles and explore the world around them. With this beautiful and sustainably designed collection from MORI, her fans can take on any adventure – from the everyday to the epic – knowing that their best friend is by their side.
“As we lead into Peppa’s 20th anniversary next year, we’re excited to unveil even more entertainment, toy and collabs that celebrate the joy and adventurous spirit of everyone’s favourite pig.”
Items in the range include tops, flares and dresses, reversible jacket, sweatshirts, ribbed dungarees, a bodysuit, hooded towel, pyjamas, sleep suit and front opening sleeping bag among others.