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BABY-G x Hello Kitty watch hits the UK

Limited edition timepiece has already enjoyed success in territories including the US and Japan.

Casio has launched its limited edition BABY-G Hello Kitty watch in the UK.

There are just 100 pieces available in the territory, with the design of the watch inspired by the graffiti art that first became popular in the 1970s, when Hello Kitty was created.

The all-white base is adorned with black BABY-G and Hello Kitty graffiti art on the strap and face. The monochrome theme is only interrupted by a bold pop of Hello Kitty red on the hands and her signature bow print on the face.

An original Hello Kitty stamp is imprinted on the back of the watch body, with the limited model coming in bespoke packaging, decorated with the print featured on the watch.

The watch was previously launched in other territories in January including the US and Japan.

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