This ad will be closed automatically in X seconds.

BABY-G x Hello Kitty watch hits the UK

Limited edition timepiece has already enjoyed success in territories including the US and Japan.

Casio has launched its limited edition BABY-G Hello Kitty watch in the UK.

There are just 100 pieces available in the territory, with the design of the watch inspired by the graffiti art that first became popular in the 1970s, when Hello Kitty was created.

The all-white base is adorned with black BABY-G and Hello Kitty graffiti art on the strap and face. The monochrome theme is only interrupted by a bold pop of Hello Kitty red on the hands and her signature bow print on the face.

An original Hello Kitty stamp is imprinted on the back of the watch body, with the limited model coming in bespoke packaging, decorated with the print featured on the watch.

The watch was previously launched in other territories in January including the US and Japan.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The retailer has officially unveiled Rita Ora x Primark - a new fashion line almost two years in the making....
With Brand Licensing Europe now just two weeks away, further details have been revealed on the location-based experiences theme....
The Get Animated Business of Animation Conference - which is due to take place on 2 October - has confirmed details of its licensing and merchandise agency panel....
WildBrain has revealed a fresh serving of sweet licensing deals, brand activations and content distribution deals for Strawberry Shortcake....
After a successful European tour and recent UK debut in Birmingham, The Friends Experience will be heading to the Theatre Of Light, The Point Square, Dublin from 24 October....
“We look forward to creating branded collaborations for the immediately recognisable Gulf brand that is regularly voted as motor racing fans' favourite livery."...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.